{"title":"Belgian Cycling Shop","description":"\u003cp\u003eWelcome to the Belgian cycling shop, welcome to the heartland of cycling. The place where Flandriens are born by facing the Flemish cobbled hills like the ‘Oude Kwaremont’, the ‘Koppenberg’, and the ‘Paterberg’. The place where every town hosts its own local folkloric Kermesse race. The place where the most successful pro cyclist rode their first kilometers. \u003c\/p\u003e\n\u003cp\u003eNo, we’re not only talking about Merckx, Van Impe or Boonen. Here on our Belgium soil, cycling isn’t just a sport, it’s in our DNA and it’s all about passion and heritage. It’s about who we are, it’s our Belgian religion. \u003c\/p\u003e\n\u003ch2\u003eBelgian Cycling jersey\u003c\/h2\u003e\n\u003cp\u003eMeet our Belgian Blue, probably the most iconic national jersey of the peloton. Remco Evenepoel, Philippe Gilbert, and Tom Boonen wrote cycling history by conquering the rainbow stripes in this Belgian Cycling Jersey. \u003c\/p\u003e\n\u003cp\u003eWith this Belgian Cycling Jersey, you can ride in style and show your love for the homeland of cycling. The comfortable body fit is tailored to enhance your cycling experience. The classic collar adds an extra touch of comfort, ensuring that you can concentrate on what matters most, pushing the pedals! \u003c\/p\u003e\n\u003cp\u003eWhen it comes to storage, convenience is key. That's why this jersey features three easy-access back pockets, allowing you to keep all your valuables close at hand. Under these pockets, there are ventilation panels to keep your lower back dry when heavily packed. \u003c\/p\u003e\n\u003ch2\u003eBelgian Cycling socks\u003c\/h2\u003e\n\u003cp\u003eAvailable in black and white, you can match the color of your Belgian Cycling Socks with the color of your cycling shoes. Made of antibacterial Climawell, these Belgian Cycling Socks prevent the growth of odor-causing bacteria, keeping your feet fresh and odor-free throughout your cycling adventures. \u003c\/p\u003e\n\u003cp\u003eA tight fit is essential for a seamless cycling experience. The Belgian Cycling Socks are designed with a snug, compression-like fit that offers excellent support to your feet and ankles. \u003c\/p\u003e\n\u003ch2\u003eBelgium Cycling cap\u003c\/h2\u003e\n\u003cp\u003eLooking for the perfect fan item? Look no further, this Belgian Cycling Cap is made to show your love for the Belgian Blue while cheering on your favorite Belgian Cycling Riders.\u003c\/p\u003e\n\u003cp\u003eThanks to its helmet-friendly design, this Belgian Cycling Cap is designed to complete your Belgian Cycling kit while out on the road. It will help you prevent sweat from reaching your eyes thanks to its sweat-wicking and fast-drying properties.\u003c\/p\u003e\n\u003ch2\u003eBelgium Cycling kit\u003c\/h2\u003e\n\u003cp\u003eBelgian Cycling Jersey, Bib shorts, Socks, Gloves, and Cap… Go for the complete Belgian Cycling experience with the full Belgian Cycling kit. This Belgian blue jersey looks even better when paired with a Belgian Cycling Bib shorts and the corresponding accessories.\u003c\/p\u003e","products":[{"product_id":"official-belgian-cycling-cap","title":"Official Belgian Cycling Cap","description":"\u003cp\u003eLooking for a comfortable, lightweight cycling cap to wear underneath your helmet?\u003c\/p\u003e\n\u003cp\u003eWith the Official Team Belgium Cap, you go for quick-drying and helmet-friendly headwear.\u003c\/p\u003e\n\u003cp\u003eWhen you take it off, you can easily store it in your pocket.\u003c\/p\u003e\n\u003cp\u003eWear Belgian Cycling's iconic blue with pride! 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